The representation of contents and graphics related to an individual or a business or any other topic; using design and graphics principles on the Internet in the form of web application and websites is known as Web Design. Web design normally involves the technologies and standards such as HTML, SSL, PHP, ASP, JSP, CSS, XML, etc.

Here one thing is important to note that the Web Design differs completely from web development that is more technical and deals with issues concerning the web site dynamics, validations and other constraints. The principle of web site design further involves conception and collection of web pages that is collectively referred to as a web site.

Web design involves so many characteristics of design. The web site design usually depends completely on the type of the visitors for whom the web site is meant for, the content, the visibility and the appearance.

The web site design should be consistent with the content offered by the site and should be able to establish its presence within the target population looking for such content. The design, should be such that it renders the site almost maintain consistency. It should also be user-friendly, with the simple and reliable interface and navigation that keeps bringing its users back for more.

Thus web design plays a very heavy important role in retaining the web site’s traffic. Graphics and text should be eye pleasing and should be consistent throughout the web site. The whole idea of web design, move around the presentation of the content posted on the web page, this should be kept in mind during the initial design phase, so that the content is relevant and completely readable without any hindrances.

Web design definitely affects the online business as well as the visitors’ retention up to an extent. No body wants to visit a web site again which is designed poorly and the navigating through the site is difficult.source

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