Over the recent few years, E-commerce has emerged as a powerful business method. Almost every one who has an on line identity prefers to shop on line these days. But generally the visitors to sites get confused in lack of proper guidelines. Therefore, if you have a web site, it must be ensured that it is developed and designed considering the requirements of the customers.

Buying process: In a site cluttered with too many options, the customer is bound to get lost. The buying process should be simple and user-friendly. It should be able to direct the customer to the product/service he/she is looking for. Make it as short as possible. Time is money. If a customer is made to click umpteen number of times before completing the buying process, it may make him leave in between.

Products: The site should be designed in such a way that the products are highlighted in a manner that customers find it easy to browse through them. Providing the add/delete option is a must.

Product Details: Remember you are selling products on line. Hence every care should be taken to provide maximum information regarding the product to customers. The image, name and features of products should be mentioned clearly. It will help the customers to choose and buy products easily.

Pricing: It is always better to make the pricing visible because a customer always compares the prices before buying. Otherwise, it will make the customer to browse to some other sites.

Customer- Top Priority: The only reason you have developed the site is to attract customers and increase your sales. Therefore, customer should be the top priority. Make sure that their queries are answered as soon as possible. All the details should be provided to the customer in a lucid manner. It will help you earn their faith as well

Customer Details: Do not make it mandatory for the customers to create an account or provide their information. It may only lead to driving them away. Allow the customers to visit the site as guests.

Shipping Details: A customer is always curious to know how and by when the product bought will be delivered. By providing adequate shipping details, you will do yourself a big favor. If you do not charge any amount fr shipping the product, do mention it. It will help in attracting more customers.