In the last few months web development industry went through a series of turmoil which can have lasting impact on the upcoming web design trends. The Google Panda update, which was unleashed by the search engine behemoth in February, resulted in a huge number of websites suffering traffic loss and SEO ranking.

website design company providers are trying to figure out how to develop websites that can survive the Panda onslaught since the update also affected a number of reputed websites. Google has always been strict about cracking down on websites that deliberately circulate identical content and resort to SEO shortcuts that boost their search engine ranking. Since February several updates of Panda have been released and the industry veterans have been busy analysing the ways to develop websites that are immune to the new algorithm criteria specified by Google.
The ecommerce web developers need to be particularly careful about staying safe from pitfalls that can incur the wrath of Google. For these websites a drop in site traffic is directly related to loss on business revenue. Ecommerce web design professionals need to analyse the factors that led to quality websites getting slapped by Panda and implement changes accordingly in their web design strategies henceforth.

Web development veterans unanimously agree that the panda update affected those sites most that circulated low quality content. Therefore, web developers need to ensure that the content used in their site are of high quality and original. It is also important to know what according to the updated algorithm of Google is deemed low quality. The ecommerce sites selling a huge variety of products can get affected by Panda if web developers do not perform the necessary optimizations and modifications.

The Panda update can affect the Ecommerce sites with shallow content. There are a lot of e commerce websites that sell various kinds of products without bothering to put in adequate product description. There is no fixed rule for the amount of words but any product selling online should have a description consisting of 100 words minimum.

The Panda update cracks down duplicate content. If an e commerce site sells 10 products belonging to same range but with different sizes and the description is nearly identical, it will not go down well with Google. E commerce websites with copied replicated content will also bear the wrath of Panda. Those online stores that use manufacturer’s description need to use fresh content for describing products to get good search engine ranking.

Web development professionals making e commerce websites should keep in mind that a website that has only two or three instances of shallow or duplicate content will get slapped by Panda. The developers should also refrain from using excess advert in the websites. Ideally, web pages in an ecommerce website should have unique content and copying description from the company website will not work. It is okay to implement online and offline SEO measures but without quality content no amount of SEO tricks can save a website, as Panda has made it clear.