The most easy way to market and promote your products and services is through Internet because the reach and usage of Internet is wider than any other media. So, to make your strong presence online, you need a website. This is the age of cut throat competition where your designed website makes a huge difference in attracting traffic towards it. However, web designers may ask for quite a big amount to create your website, a good website but to no worries, having a good website at relatively affordable price is also possible.
While keeping below explained points in mind, you can create a website design without investing a big amount of money;
Hiring an established company to get your website designed can cost you thousands of dollars, though the service you get is remarkable. But if you do not want to invest this much money, you can look for an alternative to get your purpose fulfilled like finding out a freelance designer. Though working with a freelance designer is not always rewarding but an experience freelancer can give you exactly what you want like usability, interaction, and expansion, all at low priced solution. He/she works minutely from the initial process of taking inputs from clients, and planning on the basis of such inputs to final implementation and testing.
Design a page short and crisp where you do not need to use vertical or horizontal scroll bars to view the page content. To do so, you can use tables and set the dimension of the page in the percentage that it allows the page to adjust according to the size of the screen on its own.
Navigation should be made simple and fast by making inclusion of breadcrumb tail in the site.
Avoid use of pop ups that visitors hate to see on the screen. It occurs distraction while they view any content on the page. Also, placing the banners or ads on the corner of the main page itself cost you a little cheaper.
Abstain from incorporating tactics like using text in capitals or unnecessary graphics that have no value and use. Such things cost more and make site look unprofessional.
Avoid using a lot of content in single page. Divide it into sections and place it in an organized way in different pages. Content used should be precise and legible. Also, use percentage while setting the font size as this enables viewers to enlarge the text it if he/she wants.
Use graphics in JPEG or GIF formats. Also putting thumbnails to display galleries having images can be conveniently seen for viewing, when clicked upon.
Creating an affordable web design does not imply that the site created is not functional or has to be inferior from any perspective. The ideal way to begin is with a site having few pages initially and then expand the site gradually with the time but under consultation of your designer.